Gregory YellinCelebrities Can Be Effective for Brands, but I’m Not InterestedIt doesn’t require much creativity to pay a celebrity to be themselves.3 min read·Feb 19, 2024----
Gregory YellinThe Worst Position a Brand Can Be In Is Not Being Thought About At AllPizza, pool, sexual double entendres, personal embarrassment, rap, Mad Men, non-rap-expletive-laced music videos, this article has it all6 min read·Jan 21, 2024----
Gregory YellinApple Does It Again With New iPhone 15 Plus AdIt’s a feature-based ad, but a really good one.2 min read·Dec 27, 2023----
Gregory YellinWhy The Most Important Criteria For Creative Evaluation Is Strategic AlignmentIt’s the one variable that makes the work different from all the other creative work we do.3 min read·Jul 10, 2023----
Gregory YellinRepetition in Advertising is Good. Repetition in Advertising is Good.Repetition in Advertising is Good.3 min read·May 1, 2023----
Gregory YellinWhy I Love Working In CreativityBecause the work — any maybe in some small way, the world — is different for my having been there.3 min read·Jan 16, 2023----
Gregory YellinTake The Nuance Out of AdvertisingNuance is usually just what we call it when we’re doing something we know is wrong.4 min read·Oct 31, 2022----
Gregory YellinHow Symbols Can Help Us Do Great Work In Healthcare AdvertisingThey help brands stand out in a way the FDA doesn’t regulate.3 min read·Oct 10, 2022----
Gregory YellinAdvertising Strategists and Consultants Have Opposite JobsAdvertising strategists help brands do what no one has done before2 min read·Sep 2, 2022----
Gregory YellinStop “Dividing and Conquering” in AdvertisingWe’re supposed to be dividing our obstacles, not ourselves.2 min read·Jun 25, 2022----