What Makes a Good Creative BriefIt should tell a compelling, cohesive story with a single ideaFeb 23Feb 23
Advertising Creative Strategies Are Like FossilsYou don’t know exactly what they are until the creative is fully exposed.Jun 11, 2024Jun 11, 2024
Celebrities Can Be Effective for Brands, but I’m Not InterestedIt doesn’t require much creativity to pay a celebrity to be themselves.Feb 19, 2024Feb 19, 2024
The Worst Position a Brand Can Be In Is Not Being Thought About At AllPizza, pool, sexual double entendres, personal embarrassment, rap, Mad Men, non-rap-expletive-laced music videos, this article has it allJan 21, 2024Jan 21, 2024
Apple Does It Again With New iPhone 15 Plus AdIt’s a feature-based ad, but a really good one.Dec 27, 2023Dec 27, 2023
Why The Most Important Criteria For Creative Evaluation Is Strategic AlignmentIt’s the one variable that makes the work different from all the other creative work we do.Jul 10, 2023Jul 10, 2023
Repetition in Advertising is Good. Repetition in Advertising is Good.Repetition in Advertising is Good.May 1, 2023May 1, 2023
Why I Love Working In CreativityBecause the work — any maybe in some small way, the world — is different for my having been there.Jan 16, 2023Jan 16, 2023
Take The Nuance Out of AdvertisingNuance is usually just what we call it when we’re doing something we know is wrong.Oct 31, 2022Oct 31, 2022
How Symbols Can Help Us Do Great Work In Healthcare AdvertisingThey help brands stand out in a way the FDA doesn’t regulate.Oct 10, 2022Oct 10, 2022
